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Portage, MI 49002

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Using Direct Mail? Here are the Best Spots to Place Your Offer


By Allegra - Portage, MI

Using Direct Mail? Here are the Best Spots to Place Your Offer

Most of us carry mini computers in our pockets, and the move to digital has consumed every industry. But don’t be fooled into thinking that print has lost value. A Content Marketing Institute study says that audiences are more engaged than ever before with marketing messages, thanks to an integrated approach to information dissemination that…


The Key to Successful Web Marketing: Take it One Step at a Time


By Allegra - Portage, MI

The Key to Successful Web Marketing: Take it One Step at a Time

The importance businesses place on web marketing is growing daily; according to marketing giant Hubspot, 61 percent of marketers say that improving SEO and growing their organic presence is their top inbound marketing priority. With complicated, multi-pronged initiatives across your website, local listings and social media, it’s easy for busy small business owners looking to…


The Importance of Competitive Differentiation in Small Business Marketing


By Allegra - Portage, MI

The Importance of Competitive Differentiation in Small Business Marketing

In a recent blog post recapping Allegra’s “Find Your X Factor,” a hard-hitting webinar showcasing strategic ways for small business owners to distinguish their companies to drive leads and loyalty, I shared six tactics to break through the noise with an effective cross-channel marketing strategy. Kate Dunn, the award-winning, cross-channel marketing influencer and Director of…


Tips for Improving Customer Retention


By Allegra - Portage, MI

Tips for Improving Customer Retention

In today’s marketplace, your current and prospective customers are just a few clicks away from learning all they need to know about your business as well as your competitors. In such an incredibly transparent world, retaining your customer base requires a persistent strategy. According to global management consulting firm Bain & Company, increasing customer retention…


Pie in July!


By Allegra - Portage, MI

Pie in July!

  FREE Pie in July! Our thanks to you is baked right in. Summer is finally here and it’s time to celebrate! At Allegra, we take special care of every project we do for you. You know us for our high-quality marketing and print communications all year-round. During the month of July, we want to…